Member profile: The Organic Box
President and CEO: Danny Turner
Danny’s idea to create an opportunity for the local community to experience a ‘farmers market delivered to their door’ has grown and flourished like, well, one of the delicious, plump, organic strawberries they sell.
As a local Edmonton farming family with a passion for sharing the benefits of nutritious and sustainable food, Danny and his team, are connecting the community with farm-fresh, organic food whilst supporting local, hardworking farmers. Read on to find out how this innovative Chamber member is continuing to ‘grow’ his business.
What’s your story?
The Organic Box is a local food hub that started in 2010. We have experienced rapid growth over the last 6 years and now service almost the entire province of Alberta with 40 employees in Edmonton and 150 primary producers in our network.
What are three things people are surprised to learn about your business?
- We do processing of agricultural products for sale through food service and grocery.
- We are owned and operated by farmers.
- We sell over 4,000 products, from produce to proteins, to pastries.
What has surprised you in the last 12 months?
12 months ago we were a food company that used technology to deliver our products. We have transformed into a technology company that is doing R&D to deliver better quality food more efficiently than ever.
What has been your biggest challenge in the last 12 months?
Looking for markets outside of Alberta to sell our products, while working very hard to keep our home market strong.
What do you think is the biggest issue impacting Edmonton’s small businesses at this time?
The amount of investment that has left the economy in Alberta is translating into a challenging business environment for small business. Albertans should support each other through this by supporting local businesses.
What’s your secret to keeping your employees engaged?
- Pay a living wage
- Communicate why we do things
- Find time to have fun at work
Do you have a personal mantra?
Change one thing every day to push my boundaries and make something better.
What do you enjoy most about being a chamber member?
Events and connecting with other businesses.
Our Chamber mandate is to create the best environment for business in Edmonton. If you could make one substantial improvement to Edmonton’s business environment, what would it be?
Normalize/harmonize municipal taxes and fees across the entire Capital Region to reduce the disparity in taxes and competition between the city and suburbs.
What is your favorite thing to do in Edmonton?
Going to Edmonton Prospects games.
Apple or android?
Apple for play.
Android for work.
Your most favorite place in the world?
My fruit orchard in BC.
Coffee or tea?
Coffee but only before noon.
To discover more about The Organic Box and how to benefit from farm fresh, organic food, check out theorganicbox.ca.