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BIE Feature: February

Dzyne For Life

Dzyne For Life

1 Year in Business  

Submitted by Leigh Fortier

What’s your story?  

I have always loved interior design and am constantly asked by family and friends for advice on how to revamp their spaces. I absolutely love it. I lived in Fort McMurray for years, before my husband and I moved away after the 2016 wildfires. Our house was damaged, due to a natural gas explosion in our area, about 2 weeks after the fire occurred. Two years later, our home was finally finished with the repairs. I remember, looking at my home after the repairs were done, and all I could think about was “why didn’t I make these changes sooner?”. I previously hadn't been happy with my home, but I didn’t fully realize it until the repairs were made and I had purposefully chosen colours and furnishings that spoke to me. I don’t want this to happen to other people. Let’s live in homes that we are comfortable and happy in. Don’t wait until you are ready to put your home up for sale before you make the improvements that you should have done a long time ago. 


Who is your ideal client? 

My ideal client is someone who is looking for life balance. A lot of people may not be aware of this, but something simple like the colour choices in your home can either enhance or deter your mental well-being. You may not be conscious about it, but colour can alter your mood, for good and bad. My goal is to create a space that reflects the best in you! 


What has been your biggest challenge in business, and how did you overcome it? 

Getting my name out there to the public. It has been difficult, especially with the pandemic, but I continue to be dedicated to spreading the word about the importance of design and showing everyone my passion.


What is your favourite thing to do in Edmonton?

I am a huge supporter of supporting local and small businesses. I purposely seek out small independent businesses and support them, in either having a lunch at their establishment, or making sure I purchase something from them. 


If you could make one substantial improvement to Edmonton’s business environment, what would it be? 

Making it easier for small businesses to succeed and promote their business. Cutting out the red tape so people can take their passions and bring them to life. 


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