November 25, 2025
Made in Alberta Goes Digital: New App and Website Help Albertans Discover Local Food and Beverage Favourites
December 1st, 2025
EDMONTON, AB — Albertans can now explore locally made food and beverage products in an easier, more engaging way with the launch of the Made in Alberta app and refreshed website at www.madeinalberta.co. Ahead of the Holiday season, the Alberta Food Processors Association (AFPA), together with the Edmonton Chamber of Commerce, is unveiling new digital tools that help people discover the products, makers, and stories behind Alberta’s thriving food and beverage sector.
Developed by AFPA, the app helps consumers find local products by simply snapping a photo. Whether it is a cup of coffee, a bottle of hot sauce, or a favourite snack, the app instantly identifies similar products made in the province. The updated website adds recipes, maker profiles, and personalized shopping lists that encourage Albertans to use local ingredients in their everyday cooking.
“We wanted to make discovering local products as easy as taking a picture,” said Bianca Parsons, Executive Director of AFPA. “The app gives people an instant connection to the makers in their own backyard. It sparks curiosity, supports local businesses, and makes it easier to bring more Alberta-made food and beverages into your home.”
Alberta’s food and beverage manufacturing sector contributes more than twenty-eight billion dollars to the provincial economy and supports over eighty-three thousand jobs. It is the second largest manufacturing sector in Alberta and a major driver of innovation, rural development, and local investment.
The Edmonton Chamber of Commerce has been a strong advocate for strengthening local supply chains and championing the businesses that power Alberta’s food ecosystem. Standing alongside AFPA at the launch, the Chamber reinforced the sector’s importance to the region’s competitiveness and long-term economic growth.
“Alberta’s food and beverage makers bring so much character and strength to our province. They create jobs, spark innovation, and give every neighbourhood a sense of pride,” said Laura Kinghorn, Vice President Community Relations and Partnerships at the Edmonton Chamber of Commerce. “This app helps Albertans find those products more easily and choose local more often. When people reach for something made here at home, they support real businesses, real families, and the stores that keep our communities vibrant.”
Side Door was selected as the launch location to underscore the everyday role neighborhood stores play in showcasing local makers. The shop features dozens of Alberta-produced items and represents the kind of retail environment where the Made in Alberta app will thrive.
“People come to Side Door because they want to feel connected to their community. They want to support the local producers, artisans, and artists who bring so much creativity and flavour to this city. When someone picks up an Alberta made coffee, snack, or handcrafted good, they support a maker who lives and works right here. This app makes those choices even easier and helps more Albertans discover the incredible businesses and creators in their own backyard,” said Corinne Olson, Market Manager, Edmonton’s Old Strathcona Farmers Market.
The Made in Alberta app is available now through the App Store and Google Play. Albertans can visit www.madeinalberta.co to browse recipes, explore local producers, and build shopping lists featuring products made here at home.
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For further information, please contact:
Akanksha Bhatnagar
Director, Communications and Public Relations
Phone: 780-616-7153
About the Edmonton Chamber of Commerce
For 135 years, the Edmonton Chamber of Commerce has championed growth, innovation, and profitability in Edmonton’s business community. Representing members ranging from small businesses to large enterprises across all sectors, we advocate for their interests at all levels of government, fostering a thriving and sustainable business environment. Our strategic partnerships and innovative services empower businesses to succeed and contribute to Edmonton’s prosperity. To learn more, visit www.edmontonchamber.com/about
About the Alberta Food Processors Association
AFPA is a non-profit organization representing all segments of the $28 billion food and beverage industry including growers, processors, retailers, food service buyers and suppliers since 1974. Our mission is to build the competitive advantage of our members through quality training, effective promotion, and by being the representative voice of members and the Alberta food processing industry. To learn more, visit: https://www.afpa.com/about-us/
About The Side Door
Located on the southeast corner of the iconic Old Strathcona Farmers’ Market, The Side Door offers farmers’ market goods, six days a week. Grab a coffee or latte, enjoy a sandwich, or satisfy your sweet tooth while you shop groceries and goods from some of Alberta’s best farmers and artisans. The Side Door makes supporting local a daily routine, instead of a special occasion. It’s a space to connect beyond transactions with your community, while shopping for farm-fresh foods and handcrafted items. Every product on our shelves is thoughtfully curated with sustainability, quality, and purpose in mind. When you shop at The Side Door, you’re not just picking up groceries; you’re doing your part to support your local economy, one visit at a time. Learn more at: https://thesidedoor.ca/
