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The Organic Way to Boost Your Online Presence: A Case Study

Submitted by Sayem Shahid, SelexWeb

January 26, 2024

The Organic Way to Boost Your Online Presence A Case Study by SelexWeb 1200x500

In the digital age, understanding organic growth is crucial for businesses. With a decade in SEO and web design, I've seen its power and how it transformed businesses locally in Edmonton or in the global stage. Dive into this article to discover the magic of organic growth and how it can revolutionize your online presence.

What is Organic Growth?

Organic growth refers to the natural progression and expansion of a website's online presence without the use of paid advertising. It's the result of effective SEO practices, high-quality content, and a user-friendly Website Design Service in Edmonton. Think of it as planting a seed and nurturing it with water and sunlight until it becomes a full-grown plant.

How Does Organic Growth Benefit Your Business?


Unlike paid advertising, where you spend money for every click or impression, organic growth doesn't require continuous investment. Once you've established a strong online presence, you'll continue to reap the benefits without additional costs.

Builds Trust

Users often trust organic search results more than paid ads. They believe that if a site ranks high organically, it must offer valuable content or services.

Sustainable Results

While paid campaigns might give you instant results, they stop the moment you stop paying. Organic growth, on the other hand, offers long-term and sustainable results.

Difference Between Paid and Organic Traffic

Paid Traffic

This is traffic that comes to your website as a result of paid advertising campaigns, like Google Ads or social media promotions. You pay for every click or impression.

Organic Traffic

This is traffic that comes to your website naturally, without direct advertising efforts. It's the result of effective SEO practices and high-quality content.

Here's a Case Study

Let's dive into a real-life example of how organic growth impacts a website. A client approached us with a limited budget but big dreams. After understanding their goals and budget constraints, we embarked on a journey of organic growth.

In the provided graph below, there's a noticeable steep climb in Google Search Impressions for the site and clicks. 

Over the past three months:

Site Impressions: 8.76K

Visitors (Clicks): 192

Average CTR: 2.2%


What does this mean? The site's visibility on Google has significantly increased, leading to more potential customers seeing it. Out of those who saw the site, 192 were intrigued enough to click on it, resulting in a CTR of 2.2%. This is a testament to the power of organic growth and how it can transform a business, even with a limited budget.

Wrap up

SEO or Organic growth is more than just a buzzword; it's a sustainable and cost-effective way to build an online presence. By understanding and harnessing its power, businesses, big or small, can achieve their digital marketing goals with personalized SEO services in Edmonton. Remember, it's not always about how much you spend but how wisely you invest your resources. 

Now, here's a thought to ponder: How are you nurturing your digital garden? Are you ready to embrace the organic route to digital prominence?


Author: Sayem Shahid: 10 years making websites shine with SEO, owner of  SelexWeb. A tech geek loves dishing out knowledge. Off-duty? He's cueing up billiards, cooking, or just munching away!

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